Rooiberg Winery

Expressing diversity and dynamism

​Rooiberg Winery was established on 14 April 1964 and here, at this leading South African wine cellar, with its striking red land art, you’ll find an exciting expression of wine diversity and quality born from a unique set of ecological features.

The story of Rooiberg Winery – situated in the renowned Robertson Wine Valley – is that of a group of pioneering wine farms alongside three rivers surrounding the Rooiberg Mountain, which overlooks the cellar and its source vineyards. These are the Vink, Noree and Breede Rivers – geological features which give rise to extraordinary terroir and originally led to the establishment of these farms at a dependable source of water.

Today a private company with 20 shareholder members who operate 15 farms and with exports to several countries, Rooiberg has shown a remarkable growth spiral following its founding more than half a century ago, as well as the ability to harness nature into excellent wines for the global market. The winery processes an average of 13 500 tons of grapes per year – 60% white cultivars and 40% red cultivars – and its emphasis on quality production has yielded increasing accolades, while at the same time being a leader in clean and green production practices and nature conservation.

The award highlights include Top Ten Pinotage listings in 1997, 2003, 2013 and 2016 for the Rooiberg Pinotage Reserve wine as well as a Shiraz SA Top 12 listing in 2013 & 2021 for the Rooiberg Shiraz Reserve.

​The exuberant land art at the cellar complex, linked to the red symbolism of the cellar’s name, was started in 1997 and the mammoth red chair followed in 2012, the largest of its kind in Africa. It has become irresistible for picture-taking by the constant stream of visitors to the modern tasting room and the adjacent Red Chair Bistro & Deli Restaurant.

​On offer there is a wide spectrum of natural (table), sparkling and dessert wines, expressing the extraordinary terroir-diversity.

​In keeping with its proud tradition, Rooiberg strives to continuously fulfill on the quality of its wines and services.


Contact Details

Tasting Room / Restaurant contact details  

Rooiberg Winery

+27 23 6261663

Red Chair Bistro & Deli

+23 626 1243


Route 62, Main Road, Ashton

Trading Hours

Tasting and Wine Sales
Monday – Friday: 09H00 – 17H30
Saturday: 09H00 – 15H00
Sunday: 10H00 – 14H00